Billy Reid

Billy Reid is unquestionably the master of menswear in the South. With styles you can dress down for dinner dates to refined menswear suitable for seeing your little girl down the aisle, Billy Reid should be a staple of every Southern gentleman’s closet. When selecting attire as Father of the Bride, Reid has a few quick tips for the dapper dad.

AW: When planning for the wedding, what advice do you have for a Father of the Bride who wants to look his best on the big day? 

Reid: First, get out in front of your wardrobe selection and make sure you have time to try your garments on and get the fit correct. It will eliminate surprises. Secondly, be comfortable. When selecting your look, find something that you feel good about wearing. Even if you rarely wear a suit or sports jacket, you want to feel as at ease as possible.

AW: What Billy Reid ensemble would you recommend for a less formal wedding? For a black tie wedding?

Reid: Less formal is usually more difficult for most men as it leaves a lot to interpretation. A softer, constructed jacket in linen will usually breathe easily and help you feel and look relaxed, whether you’re wearing a matching trouser or something subtly contrasting. Keeping things somewhat monochromatic will usually look best when selecting lighter color shades.


Formal, you’re likely in a tuxedo, white shirt and tie or bow tie. You can shift this slightly with a dark navy or a dark suit if the bride says ok to it. Some brides pick colors for ties so that’s really their call and something to abide by. Cuff links with a French cuff shirt can also be a good way to dress up.

AW: What accessories should dad consider to complete his ensemble? Especially for the dad who may not always consider himself the most stylish?


Reid: A pocket square can be a nice touch with a more casual look. With a tuxedo, perhaps a crisp white pocket square folded neatly to barely peak out. You do want to keep in mind that you might have a boutonnière in your lapel and that might fight with the pocket square, or make it look awkward. If so, forego the pocket square.

For more Billy Reid styles perfect for Father’s Day, your Big Day, and every day in between, visit the site.

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